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卖烤鸭不赚钱,卖零食没人买,净利暴跌72%的全聚德,还能撑多久?

Group 1 - The core viewpoint of the article highlights the significant decline in Quanjude's financial performance, with net profit dropping to between 11 million and 14 million yuan, a year-on-year decrease of 52% to 62% [1] - Quanjude, once a bustling establishment, now relies on selling pre-packaged food, duck snacks, and flavored liquor to sustain itself, leading to the closure of several unprofitable stores [2][4] - The restaurant's revenue is still heavily dependent on its main dining business, which accounts for 77% of total revenue, but it struggles to attract returning customers [5] Group 2 - Quanjude has made efforts to adapt to market changes, including launching a "Mengbao Duck" IP, engaging in live-stream sales, and collaborating with Dongfang Zhenxuan to sell sliced roast duck [6][8] - Despite these initiatives, the company's financial report reveals a gross margin of only 15.97% and a revenue of 332 million yuan, which represents a year-on-year decline of 7% [8] - The challenges faced by Quanjude reflect a broader issue for time-honored brands, which struggle to appeal to younger consumers who prefer modern dining experiences over traditional offerings [10][11] Group 3 - The competitive landscape in the restaurant industry has intensified, with brands like Haidilao and Xibei offering more flexible experiences, better value, and innovative marketing strategies [10] - Quanjude's dilemma lies in balancing its historical legacy with the need for modernization, as it risks losing younger customers if it does not adapt [10][13] - The future of Quanjude may depend on its ability to innovate while maintaining its core offerings, as merely relying on nostalgia is insufficient for long-term success [11][13]