下一个LABUBU来了吗？MOKOKO二手平台涨价4倍

Core Viewpoint - The recent launch of new products by Pop Mart, including the "Star People Good Dream Meteorological Bureau" and "MOKOKO Sunbathing Summer" series, has led to significant price speculation on secondary markets, with some items being listed at four times their original price, raising concerns about potential market bubbles [1][2][5]. Pricing Dynamics - The MOKOKO plush hanging ornament originally priced at 199 yuan is being resold for over 800 yuan, while the Star People plush blind box, originally priced at 474 yuan for six, is being marked up significantly, with individual prices ranging from dozens to hundreds of yuan [2][5]. - Historical data shows that the LABUBU series experienced a price drop of 60% due to restocking, indicating that similar trends could occur with the new series if market hype diminishes or supply increases [5][6]. Market Behavior - The surge in prices is attributed to speculative behavior by resellers, often referred to as "scalpers," who drive initial prices up, creating a bubble that may eventually burst as the market corrects itself [5][6]. - The marketing strategies employed by Pop Mart, such as limited releases and hidden variants, create a sense of scarcity that fuels consumer demand and speculation [6][9]. Consumer Sentiment - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers in the market [7][9]. - Motivations for buying include the thrill of collecting, the potential for profit through resale, and the desire to showcase rare items on social media as a form of social capital [9].