国资国企如何破圈成长——来自广西的调查

Core Viewpoint - The article emphasizes the importance of state-owned enterprises (SOEs) in driving high-quality economic development in Guangxi, highlighting various initiatives to enhance the performance and international competitiveness of these enterprises. Group 1: Development of "New Brands" - Guangxi's state-owned enterprises are focusing on cultivating "new brands" to bridge the gap with more developed regions, with innovation being the primary driver for high-quality development [2][3] - The establishment of a project library for "new brands" aims to stimulate technological and industrial growth through dynamic adjustments and rolling implementations [2] - Measures such as benchmark demonstrations, enhanced assessments, and talent support systems are being implemented to promote the development of strategic emerging industries [2] Group 2: Upgrading "Old Brands" - Traditional "old brands" in Guangxi face challenges such as low technological content and market misalignment, necessitating a focus on innovation and product development [4][5] - The integration of modern marketing strategies, such as OMO (Online-Merge-Offline) marketing, has proven effective in revitalizing "old brands" and expanding market reach [5] - Companies like Yufeng Cement are successfully transitioning from traditional production to technology-driven enterprises, achieving significant technological advancements and awards [5][6] Group 3: Empowering "Original Brands" - "Original brands" represent Guangxi's traditional industries, which are undergoing transformation towards high-end, intelligent, and green production [7][8] - The introduction of technologies like AI and big data is enhancing operational efficiency and precision in traditional sectors, such as coal management and agriculture [7][8] - Companies are increasingly adopting automation and digitalization to improve productivity and reduce operational costs [6][8] Group 4: Expanding "External Brands" - Guangxi is leveraging its geographical advantages to enhance international trade, with initiatives like overseas warehouses and cross-border logistics [10][11] - The export sales revenue of state-owned enterprises in Guangxi reached 120.03 billion yuan, marking a 20.16% increase year-on-year [13] - Policies are being implemented to support enterprises in expanding their international presence, particularly in sectors like automotive and engineering machinery [13]