Apple(US:AAPL) Hua Er Jie Jian Wen·2025-08-25 00:24Core Insights - Apple is planning a significant overhaul of its flagship iPhone product line over the next three years, introducing thinner, foldable, and curved screen models for the first time in its history [1][6] Group 1: Upcoming Product Launches - The new iPhone Air will debut in September 2023, replacing the iPhone 16 Plus, and will follow the strategy of being thinner and lighter, similar to the MacBook Air launched in 2008 [2] - The iPhone Air will have compromised battery life, a single rear camera, and will eliminate the physical SIM card slot, while using Apple's in-house modem chip instead of Qualcomm's [2] - In 2026, Apple will launch its first foldable iPhone, codenamed V68, which will feature a book-style design similar to Samsung's Galaxy Fold, and will include four cameras [3] - By 2027, to commemorate the 20th anniversary of the iPhone, Apple will introduce a model with a new curved glass design, moving away from the flat edges used since 2020 [5] Group 2: Strategic Rationale - The three-year redesign initiative aims to address the stagnation in iPhone design innovation, as recent updates have focused more on internal components rather than external aesthetics [6] - There is a perception that the iPhone's design has lost its "wow factor," leading to purchases driven by necessity rather than excitement, prompting Apple to reinvigorate consumer interest through distinct new designs [6]