AI技术引热议，将改变游戏行业的生产模式？

Core Insights - VISVISE, an AI creation tool developed by Tencent Games, has gained significant attention at the Cologne International Game Show, showcasing its capabilities in game art production [1][8] - The tool aims to address the industry's challenges of balancing quality and efficiency in game art, with a focus on automating repetitive tasks to enhance creative expression [3][4] Industry Trends - The adoption of AI tools in the gaming industry is on the rise, with 52% of developers working in companies that utilize generative AI, and 36% personally using AI, an increase from 31% the previous year [9][11] - The use of efficiency-oriented AI tools in new products has surged from 4.8% in February 2024 to 13.6% in February 2025, indicating a growing acceptance of AI in game development [9] Technological Advancements - VISVISE significantly improves production efficiency, with the GoSkinning technology automating skinning processes with over 90% automation rate, reducing the time required for traditional tasks [4][6] - MotionBlink technology generates smooth motion transitions using advanced AI techniques, achieving near-professional quality in animation [6][7] Market Impact - The introduction of VISVISE is seen as a pivotal moment in the AI application wave within the gaming industry, reflecting a broader trend towards AI integration in game development [8][12] - The tool's design allows for seamless integration into existing workflows, addressing the industry's demand for high-quality and rapid iteration in game art production [7][12] Future Directions - The gaming industry is expected to see deeper AI integration, with AI evolving from a production tool to a core gameplay element, enhancing player experiences through intelligent NPCs and dynamic narratives [17][20] - The success of AI-generated content, such as the mobile game "TopGirl," highlights the commercial potential of AI in diversifying game offerings while addressing cost and efficiency challenges [16][20]