Core Viewpoint - The stock price of Zhenjiu Lidou (6979.HK) has seen a significant increase of over 50% since August 1, 2023, reaching 10.07 HKD per share, which has attracted widespread attention despite the overall downturn in the liquor industry [1][2]. Financial Performance - In the first half of 2023, Zhenjiu Lidou reported revenue of 2.497 billion CNY, a year-on-year decline of 39.6%, and an adjusted net profit of 613 million CNY, down 39.8% year-on-year [4]. - The company's gross margin reached 59%, an increase of 0.2 percentage points compared to the same period last year, marking three consecutive years of growth [4]. - The adjusted net profit margin remained stable at 24.6%, which is notable given the broader industry challenges [4]. Market Position and Strategy - Zhenjiu Lidou has demonstrated resilience in a challenging market, with its gross margin increasing while many competitors are experiencing significant declines or losses [4][5]. - The company has actively innovated its product offerings, launching the "Dazhen Zhenjiu" at a competitive price of 600 CNY, targeting new middle-class consumers and business professionals [10]. - The introduction of the high-end craft beer "Niushi" represents a strategic shift to complement its traditional offerings and create new growth avenues [10][12]. Business Model Innovation - Zhenjiu Lidou has restructured its business model through the "Wanshang Alliance Wealth Creation Forum," addressing high inventory levels and compressed profits for distributors [13]. - The company has engaged over 6,100 participants in 50 forums, signing contracts with more than 2,000 alliance partners, thereby transforming distributors into collaborative partners [13]. - This approach not only resolves short-term sales issues but also builds a robust channel network, enhancing investor confidence in the company's future [13]. Conclusion - The stock price increase of Zhenjiu Lidou reflects the capital market's recognition of the company's proactive approach to innovation and change [15]. - The company's solid financial performance and strategic transformations position it favorably for long-term value investment, showcasing its ability to adapt and thrive in a competitive landscape [16].
点赞珍酒李渡(6979.HK)"主动进化"！8月股价涨超50%