POP MART(HK:09992) Sou Hu Cai Jing·2025-08-25 02:08Core Viewpoint - The popularity of the new "Starry People Dream Meteorological Bureau Series" IP from Pop Mart has led to a significant increase in secondary market prices, with some items being resold at three times their original price [1][11]. Group 1: Market Demand and Sales - The new products from Pop Mart sold out within seconds on official and major e-commerce platforms, indicating high demand [3][9]. - Consumers are actively trying to purchase these limited items, with some setting alarms to ensure they can buy them as soon as they are available [4][10]. - The overwhelming traffic on sales platforms has caused some to experience lag and temporary crashes, further complicating the purchasing process [9]. Group 2: Pricing and Resale Market - The latest complete box of the "Starry People" series has reached a resale price of 1350 yuan, representing a threefold increase, while individual items average around 150 yuan, also showing a twofold increase [11]. - Hidden variants of the series are being sold for as high as 478 yuan, with a premium exceeding six times the original price [11]. - Some resellers believe that the "Starry People" series could become the next big hit following the LABUBU series, with expectations of continued price increases in the future [13][15]. Group 3: Consumer Sentiment - There is a mix of disbelief and excitement among consumers regarding the high prices, with some questioning who is buying these expensive items [11]. - The current order volume for the "Starry People" series has exceeded expectations, mirroring the initial frenzy seen with the LABUBU series two months prior [15].