净利微增4.6%背后，华数传媒靠免税政策得喘息？

Core Viewpoint - Huasu Media faces ongoing challenges, including a significant reduction in cash dividends and the first share reduction plan from its major shareholder, Zhejiang Yitong Media, indicating potential strategic shifts and financial pressures [1][3][5]. Group 1: Shareholder Actions - Zhejiang Yitong Media plans to reduce its holdings by up to 18.53 million shares, representing 1% of Huasu Media's total share capital, marking the first reduction since its investment [3][5]. - The share reduction is attributed to Zhejiang Yitong Media's "operational needs," reflecting a potential reevaluation of its investment strategy [3]. Group 2: Financial Performance - Huasu Media's net profit growth has been declining, with year-on-year decreases of -12.59%, -13.07%, and -22.50% from 2022 to 2024 [5][6]. - The company's revenue from its main business segments has also been declining, with smart home revenue down 3.82% and new media revenue down 11.04% in 2024 [6]. - The overall revenue for Huasu Media in 2024 was reported at 44.35 billion yuan, a slight increase of 2.07% compared to the previous year, with net profit at 2.54 billion yuan, up 4.63% [7]. Group 3: Dividend Policy - Huasu Media's cash dividend for 2024 decreased by approximately 0.74 billion yuan, representing an 18.18% decline from the previous year, indicating reduced cash flow and profitability [6][7]. Group 4: Tax Benefits and Future Outlook - The company benefited from a tax exemption policy, which is expected to reduce its tax expenses by about 1.4 billion yuan in 2024, contributing to a temporary increase in net profit [7]. - However, reliance on such tax benefits raises concerns about the sustainability of profit growth, especially if policies change or expire [7].