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部分餐厅表现未如理想 九毛九集团上半年关闭88家餐厅

Core Insights - The company reported a revenue of RMB 2.753 billion for the first half of 2025, a decrease of 10.1% compared to the same period in 2024 [1] - Profit decreased by 13.7% to RMB 58.7 million [1] Group 1: Financial Performance - Revenue for the first half of 2025 was RMB 2.753 billion, down 10.1% year-on-year [1] - Net profit for the same period was RMB 58.7 million, reflecting a 13.7% decline [1] Group 2: Operational Changes - The company opened 10 new restaurants in the first half of 2025, including three Taier restaurants, five Song Hotpot restaurants, and two Shanwaimian cooperative model restaurants [1] - 10 self-operated Taier restaurants were converted to franchise restaurants [1] - A total of 88 restaurants were closed, primarily due to the expiration of lease agreements and underperformance [1] Group 3: Market Strategy - The company continues to follow a multi-brand and multi-concept strategy while exploring new business opportunities to expand market share [2] - In response to a challenging external environment, the company actively adjusted its business strategy and optimized its restaurant network [2] - The focus remains on enhancing the brand portfolio and prioritizing brands with significant growth potential [2] - The company is accelerating the upgrade of new store formats, improving product, space, and service quality to enhance customer experience and ensure sustainable growth [2]