行业观察|洋河股份中报:业绩现积极信号,机构加仓

Core Viewpoint - The pressure on Yanghe Co., Ltd.'s second-quarter performance may have peaked, with expectations for significant improvement in financial reports starting from the third quarter due to a lower comparative base [2][22]. Financial Performance - In the first half of 2025, Yanghe's operating revenue and net profit attributable to shareholders decreased by 35.32% and 45.34% year-on-year, amounting to 14.796 billion yuan and 4.344 billion yuan respectively [3][7]. - The company's contract liabilities saw a nearly 50% year-on-year increase, reaching 5.878 billion yuan, with prepayments soaring by 124% to 2.246 billion yuan [4][8]. Market Strategy and Adjustments - Yanghe has implemented a series of measures to address brand and channel issues, focusing on the Jiangsu market and high-ground markets while controlling volume and stabilizing prices for key products [4][10]. - The introduction of new products, such as the seventh generation of "Hai Zhi Lan" and "Yanghe Daqu" high-line bottled liquor, aims to optimize the product structure and cater to consumer preferences [12][11]. Dealer Confidence and Channel Management - The significant increase in contract liabilities indicates a rise in dealer confidence, reflecting the effectiveness of Yanghe's strategies to alleviate pressure on dealers [8][10]. - The number of dealers decreased by 257 to 8,609, with a focus on enhancing the dealer network in Jiangsu while reducing those outside the province [11]. Institutional Investment - In the second quarter of 2025, three institutions increased their holdings in Yanghe by over 8 million shares, indicating market optimism regarding the company's performance recovery [16][20]. - The stock price showed a recovery from a low of 60.99 yuan per share to a high of 74.8 yuan per share, marking a maximum increase of 23% [20]. Future Outlook - Analysts expect Yanghe to enter a phase of improved performance starting in the third quarter of 2025, with a lower comparative base and a potential recovery in revenue [22][21]. - The company is seen as having strong brand value, channel networks, and production capacity, which are expected to support its long-term growth despite current market challenges [22][21].