三七互娱上半年净利增逾10%，AI赋能成效凸显 | 财报见闻

Core Insights - The company achieved a revenue of 84.86 billion yuan in the first half of 2025, with a net profit attributable to shareholders of 14 billion yuan, reflecting a year-on-year growth of 10.72% [1][6] - The decline in revenue by 8.08% compared to the previous year is attributed to the different life cycles of new and existing game products [2] - The company is actively returning profits to shareholders, proposing a cash dividend of 2.10 yuan per 10 shares, totaling approximately 4.62 billion yuan [1] Financial Performance - Revenue decreased from 92.32 billion yuan to 84.86 billion yuan, a decline of 8.08% [2] - Net profit increased from 12.65 billion yuan to 14.00 billion yuan, a growth of 10.72% [2] - The net profit after deducting non-recurring gains and losses was 13.87 billion yuan, up 8.83% year-on-year [2] - Operating cash flow was 17.53 billion yuan, down 17.65% from the previous year [1][6] - Gross margin improved to 76.73% [6] Product and Market Development - The company maintains a strong product matrix, with global mobile game revenue peaking at approximately 22 billion yuan [3] - The overseas revenue reached 27.24 billion yuan, accounting for 32.10% of total revenue, indicating robust international business growth [1][3] - New games like "Heroes Don't Flash" and "Time Explosion" are in the investment phase, while existing games are in the mature phase contributing stable revenue [2] Technological Advancements - The company has integrated AI technology into its operations, with over 80% of 2D art assets and 70% of game advertisement materials generated with AI assistance [4] - AI has significantly improved efficiency in various areas, including a 70% increase in advertising effectiveness and a 30% improvement in code generation for game development [4]