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鸿蒙智行进入新品密集投放期,最大的竞争对手在内部?
FOTONFOTON(SH:600166) 3 6 Ke·2025-08-25 12:57

Core Insights - Hongmeng Zhixing launched multiple new vehicles at the autumn product launch event, including the updated Zhijie R7 and S7, with price reductions of 20,000 yuan compared to pre-sale prices [1][4] - The new Zhijie R7 offers both pure electric and range-extended versions, while the new S7 is only available in a pure electric model [1] - The Wanjie brand introduced the Wanjie M8 pure electric version, with a price range of 359,800 to 449,800 yuan, and the new M5 Ultra version in a new color priced at 229,800 yuan [3][6] Product Development and Strategy - The Zhijie brand has faced challenges, including delivery issues and internal disputes between Huawei and Chery, but has entered a new phase of development with a strategic investment of over 10 billion yuan and a dedicated R&D team of 5,000 people [4][9] - The new models are seen as critical for boosting sales and revitalizing the brand, especially in a competitive market against models like Tesla's Model 3 and Model Y [4][6] - The Wanjie M8 pure electric version features a 100 kWh battery with a maximum range of 705 km, but faces challenges in a sluggish high-end electric SUV market [6] Competitive Landscape - The introduction of multiple new models is part of a broader strategy to stimulate market demand and drive consumer growth, similar to trends seen in the smartphone industry [6][10] - Internal competition among the brands under Hongmeng Zhixing is expected, as overlapping products may lead to order and sales diversion [9][10] - Huawei is leveraging successful experiences and core talent from the Wanjie brand to support the development of other brands like Zhijie and Xiangjie [9][10]