多次强调“加大投入”，拼多多管理层称未来利润波动仍将较大

Core Viewpoint - Pinduoduo's Q2 2025 financial results show a slowdown in revenue growth to 7%, with total revenue of 103.985 billion yuan and adjusted net profit of 32.708 billion yuan, a year-on-year decline of 5% [1] Revenue Summary - Revenue from online marketing services and other businesses reached 55.703 billion yuan, a year-on-year increase of 13% [1] - Transaction service fee revenue was 48.281 billion yuan, showing a slight growth of 0.7% year-on-year [1] - The company's revenue growth is slowing due to initiatives like the "100 billion support" strategy and "10 billion exemptions" affecting advertising and commission income [1] Cost and Expenditure Summary - Operating costs for the quarter were 45.859 billion yuan, up 36% year-on-year, primarily driven by increases in fulfillment costs, bandwidth, server costs, and payment processing fees [2] - Operating expenses totaled 32.333 billion yuan, a 5% year-on-year increase, mainly due to rising sales and marketing expenses [2] - The total operating expenses in the previous quarter were 38.6 billion yuan, reflecting a significant increase of 37%, which outpaced the 10% revenue growth [2] Strategic Focus - The company plans to increase investments to support small and medium-sized businesses, indicating a willingness to sacrifice some profit for long-term growth [2] - Pinduoduo remains cautious in its investment in instant retail, focusing instead on its grocery business, which requires substantial long-term investment despite competition [2] - The "Duoduo Grocery" business has a pickup point coverage of over 70% of administrative villages nationwide [2] Global Trade Impact - The company acknowledges that changes in global trade structures may cause short-term fluctuations in its cross-border business, but overall consumer trends remain stable, with increasing trust from overseas consumers [3]