HAIDILAO(HK:06862) 3 6 Ke·2025-08-25 14:37Group 1 - The core viewpoint of the news is that Haidilao's performance in the first half of 2025 shows a decline in customer traffic and restaurant turnover rates due to increased competition and changing consumer demands [1][2] - Haidilao reported a revenue of 20.7 billion yuan and a net profit of 1.76 billion yuan for the first half of 2025, with a core operating profit of 2.41 billion yuan [1] - The overall table turnover rate for self-operated Haidilao restaurants was 3.8 times per day, with a total customer reception of nearly 190 million people in the first half of 2025 [1] Group 2 - As of June 30, 2025, Haidilao operated a total of 1,363 restaurants, including 1,299 self-operated restaurants in mainland China and 23 in Hong Kong, Macau, and Taiwan, along with 41 franchised restaurants [1] - Haidilao continued to optimize its restaurant network, opening 25 self-operated restaurants and 3 franchised restaurants in the first half of 2025 [1] - The company implemented the "Red Pomegranate Plan" to encourage the incubation and development of new restaurant brands, operating 14 brands with a total of 126 restaurants, including the newly opened 46 "Yanjing Barbecue" restaurants [2] Group 3 - Haidilao's revenue from restaurant operations was 18.58 billion yuan, accounting for 89.8% of total revenue in the first half of 2025, while other restaurant revenues, including "Yanjing Barbecue," reached 597 million yuan, a year-on-year increase of 227% [1] - The company's takeaway business saw a nearly 60% increase in revenue in the first half of 2025, with the "one-person meal" concept contributing over 55% of takeaway revenue [2] - Haidilao has been expanding its marketing strategies, collaborating with various IPs, including popular artists and well-known animated series, to attract younger customers and families [2]