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16.98万元起 余承东官宣“华为系最便宜”新车 1小时订爆2.5万台

Core Insights - The launch of the new model, Shangjie H5, marks a significant collaboration between SAIC and Huawei, aiming to penetrate the mainstream market with competitive pricing and advanced technology [2][4][6] - The pre-sale price of Shangjie H5 starts at 169,800 yuan, with over 25,000 orders placed within the first hour of its announcement [2][3] - The vehicle features Huawei's ADS 4 intelligent driving assistance system and boasts impressive range capabilities, including a combined range of 1,360 km for the range-extended version and up to 655 km for the pure electric version [3][4] Market Strategy - Huawei's strategy focuses on leveraging its intelligent technology to capture market share in the rapidly growing new energy vehicle segment, competing against established models like BYD Song PLUS DM-i and Leap Motor C10 [4][5] - The collaboration aims to reduce the high costs associated with Huawei's intelligent technology, with the goal of producing models priced below 200,000 yuan, which presents significant challenges [4][5] - The partnership combines Huawei's technological expertise with SAIC's manufacturing and supply chain capabilities, positioning Shangjie H5 as a key player in the mainstream market [4][5][6] Production and Goals - A dedicated super factory is being established for the Shangjie brand, with an initial investment of 6 billion yuan and a team of over 5,000 people [6] - The launch of Shangjie H5 is critical for Huawei's goal of achieving annual sales of 1 million units for its Hongmeng Intelligent Driving brand, as it has only reached approximately 254,000 units in the first seven months of the year [6]