广百股份：借力会展经济精准引流提升品牌国际化形象

Core Viewpoint - Guangbai Co., Ltd. is actively enhancing its brand influence and visibility by leveraging major events and policies to attract high-end consumers and international tourists [1] Group 1: Brand Strategy - The company is focusing on the "Fifteenth Sports Games" and the IP economy to create new consumption scenarios in the "cultural, commercial, tourism, and sports" sectors [1] - Participation in events like the "Guangdong Quality Products Exhibition" and the Canton Fair is aimed at accurately targeting high-end consumer groups and international visitors [1] Group 2: New Business Models - The opening of Guangzhou's first city-based duty-free store at the Friendship International Gold Store is expected to boost the city's status as an international consumption center [1] - The new "shopping-style duty-free" model is set to enhance the high-end commercial experience in the city [1]