拼多多发布Q2财报：“百亿减免”一周年，真金白银反哺产业生态

Core Viewpoint - Pinduoduo's Q2 2025 financial report shows a revenue growth slowdown to 7%, with quarterly revenue reaching 104 billion yuan, influenced by increased investments in high-quality development and the launch of a new "trillion support" strategy to assist merchants [1] Group 1: Financial Performance - Pinduoduo's revenue for Q2 2025 was 104 billion yuan, reflecting a 7% growth rate [1] - The company has increased its investment in high-quality development, which has contributed to the revenue growth slowdown [1] Group 2: Merchant Support Initiatives - The "100 billion reduction" policy, launched a year ago, has saved millions of merchants significant operational costs, with promotional service fee refunds exceeding 10 billion yuan [2] - The new "trillion support" strategy aims to further assist merchants, marking a significant increase in support measures [1][2] - Pinduoduo's "e-commerce westward" initiative has eliminated logistics transfer fees in western regions, leading to over 40% growth in order volume from these areas [2] Group 3: Agricultural and Product Development - Pinduoduo's "2025 Good Specialty Products" initiative has helped local farmers, such as those in Yunnan, transform their products into branded items, significantly increasing their income [5] - The platform has reported a 47% increase in agricultural product sales and a 51% increase in seasonal fruit sales, indicating strong growth in agricultural e-commerce [5] - The company is focusing on enhancing its agricultural research capabilities, with initiatives like the "Dodo Agricultural Research Technology Competition" to promote innovative agricultural technologies [10] Group 4: Long-term Strategy and Market Position - Pinduoduo's leadership emphasizes a long-term approach, prioritizing sustainable development over short-term profits, and aims to create a multi-win ecosystem for users, merchants, and the platform [6][10] - The company is actively exploring new business models and upgrading merchant systems to enhance product innovation and market competitiveness [7][9]