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舍得酒业二季度归母净利润同比增长139.5%,近期将推出首款低酒度畅饮型老酒“舍得自在”

Core Viewpoint - The low-alcohol beverage segment in China's liquor market is experiencing significant growth, with projections indicating that by 2030, the market size will exceed 120 billion yuan, accounting for 35%-40% of the total liquor market [1] Group 1: Market Trends - The white liquor industry is undergoing a deep adjustment period, while the low-alcohol beverage segment is thriving against the trend [1] - The new product "Shede Zizai" from Shede Liquor is positioned to meet the rising consumer demand for low-alcohol, high-flavor options, aiming to become a phenomenon in the market [2][3] Group 2: Product Development - Shede Liquor has developed "Shede Zizai" using three core technologies to address the challenge of maintaining flavor while reducing alcohol content, ensuring a quality experience that is "low but not bland" [3] - The product incorporates "true vintage old liquor" as a key ingredient, ensuring high-end quality and unique flavor, making it the first of its kind in the industry [4] Group 3: Consumer Engagement - The product is designed to cater to changing consumer habits, particularly among younger demographics who prefer lighter, more enjoyable drinking experiences [3][5] - "Shede Zizai" is positioned to fit into two key consumption scenarios: light social gatherings and home drinking, appealing to both younger and older consumers [5][6] Group 4: Financial Performance - Shede Liquor reported a strong second quarter, with revenue of 1.125 billion yuan, and a significant year-on-year increase of 139.5% in net profit attributable to shareholders [1]