国元证券：促消费政策再加码 智能家居产业链有望受益

Policy Perspective - The National Development and Reform Commission and the Ministry of Finance announced a policy to expand the categories of household appliance subsidies from 8 to 12 by early 2025, aiming to stimulate consumption in the home appliance and home sectors through equipment updates and recycling initiatives [2] Technology Perspective - Advancements in IoT, artificial intelligence, machine learning, and big data analysis are broadening the application boundaries and interaction depth of smart home devices, establishing a solid technological foundation for the smart home industry, which is expected to generate more high-value innovative products and services to meet diverse consumer needs [3] Demand Perspective - The easing of the US-China tariff conflict is likely to benefit Chinese home appliance companies in their overseas expansion. Additionally, the rising living standards and technological proliferation, coupled with the accelerated aging population leading to increased demand for home care, are expected to drive continuous upgrades in the smart home industry [4] Conclusion - The entire smart home industry chain, including upstream and downstream sectors, is expected to benefit from these developments, maintaining a "recommended" rating [5]