Core Insights - Apple is planning a significant overhaul of its flagship product, the iPhone, with major design changes set to roll out over the next three years, marking a historic shift in iPhone innovation [1][6] Group 1: Upcoming Product Launches - The iPhone Air, a new ultra-thin model, will be launched in September 2023, replacing the iPhone 16 Plus and following the strategy of the MacBook Air [2] - In 2026, Apple will introduce its first foldable iPhone, codenamed V68, featuring a book-style design similar to Samsung's Galaxy Fold, which can unfold into a small tablet [3] - By 2027, to commemorate the 20th anniversary of the iPhone, Apple will release the "iPhone 20" with a new curved glass design, moving away from the flat edges used since 2020 [5] Group 2: Design and Features - The iPhone Air will have compromises such as reduced battery life, a single rear camera, and the removal of the physical SIM card slot, while utilizing Apple's in-house modem chip [2] - The foldable iPhone will feature four cameras and will revert to Touch ID for biometric authentication, abandoning Face ID [3] - The iPhone 20's curved glass design is expected to enhance user experience and set a new design standard for the next decade [5] Group 3: Market Strategy and Consumer Engagement - Apple's three-year redesign initiative aims to address the stagnation in iPhone design innovation, which has shifted focus to internal components rather than external aesthetics [6] - The company seeks to reignite consumer excitement and demonstrate that the iPhone remains a core innovation driver for the world's most valuable company [6]
历史首次,iPhone或将迎来“连续三年大改版”