Amazon(US:AMZN) Sou Hu Cai Jing·2025-08-26 04:58Core Viewpoint - The global pet economy is experiencing unprecedented growth, presenting significant opportunities for Chinese cross-border e-commerce sellers to leverage supply chain advantages and platform empowerment to succeed in diverse international markets [5][6]. Group 1: Market Strategy - A "one country, one policy" market strategy is essential for the pet industry to navigate the diverse characteristics of different regions [5]. - North American families prefer dogs, leading to a high demand for outdoor products, while European consumers favor cats, resulting in rapid growth of related products [5]. - The Japanese market exhibits unique preferences for specific dog breeds, necessitating tailored approaches rather than simply replicating successful strategies [5]. Group 2: Product Categories - The pet food sector faces significant policy barriers, particularly for meat-containing products, making it challenging for sellers without overseas supply chain setups [6]. - Categories with clear supply chain advantages, such as smart pet products and cleaning tools, present greater opportunities for growth [6]. - Niche markets like reptile supplies and equestrian care, while smaller in volume, offer less competition and space for differentiated sellers [6]. Group 3: Cost Structure and Operations - Success in cross-border e-commerce relies not only on product selection but also on precise control of cost structures [8]. - Fixed costs for opening a store on Amazon are approximately $40 per month, with a uniform sales commission of 15% for pet categories [8]. - The logistics costs are divided into first leg (from China to overseas warehouse) and last leg (from overseas warehouse to consumers), with FBA providing predictable shipping expenses [8]. Group 4: Integration of Manufacturing and Market Needs - The essence of pet cross-border e-commerce is to deeply integrate the advantages of Chinese manufacturing with the refined demands of global markets [9]. - Successful sellers focus on understanding user needs and solving specific problems related to pet care, emphasizing a long-term commitment to quality and market fit [9]. - The current environment calls for sellers to find their unique ecological niche rather than chasing every trend, highlighting the importance of attention to detail in identifying business opportunities [9].