尚界H5发布，成为鸿蒙智行首款低于20万元车型

Core Insights - Huawei and SAIC have launched the Aito H5 SUV, with a starting price of 169,800 yuan, marking the first model under the Hongmeng Intelligent Driving platform priced below 200,000 yuan [1] - Huawei's executive Yu Chengdong highlighted the challenges of producing low-cost vehicles, stating that models priced below 300,000 yuan typically incur losses, with 290,000 yuan being the breakeven point [1] - The Aito H5 aims to address cost pressures while expanding the price coverage of the Hongmeng Intelligent Driving platform, which is crucial for increasing overall sales [2] Company and Industry Analysis - The Aito H5 is equipped with the HUAWEI ADS 4 advanced driver assistance system, targeting the 100,000-200,000 yuan price range, which is currently a key market segment for passenger vehicles [2] - Data from the Automotive Research Institute indicates that the installation of ADAS domain controllers in the 100,000-200,000 yuan segment is expected to exceed 525,000 units from January to April 2025, reflecting a year-on-year increase of over 2000% [2] - The competitive landscape among brands is intensifying, necessitating distinct pricing strategies to avoid internal competition and brand dilution [2] - According to a report from Founder Securities, the Aito series could achieve sales of 500,000 to 1,000,000 units, driven by the introduction of multiple models [2]