HAIDILAO(HK:06862) Sou Hu Cai Jing·2025-08-26 12:23Core Viewpoint - Haidilao's financial performance for the first half of 2025 shows a decline in revenue and profits, indicating challenges in the competitive dining market while also highlighting growth in its second brand and delivery services [1][5][10]. Financial Performance - Total revenue for the first half of 2025 was 20.703 billion RMB, a decrease of 3.7% compared to 2024 [4]. - Core operating profit (non-IFRS) was 2.408 billion RMB, down 14.0% year-on-year [1][4]. - Net profit reached 1.755 billion RMB, reflecting a 13.7% decline from the previous year [1][4]. Restaurant Operations - The overall table turnover rate for self-operated restaurants was 3.8 times per day, with a total customer count of nearly 190 million in the first half of 2025 [6][7]. - The company has closed underperforming restaurants as a strategy to cope with reduced customer traffic [6][7]. - As of June 30, 2025, Haidilao operated 1,363 restaurants, including 1,299 in mainland China and 23 in Hong Kong, Macau, and Taiwan [7]. Brand Expansion and Innovation - Haidilao has launched 126 second brand stores, indicating a focus on diversifying its offerings beyond traditional hotpot [3][8]. - The company has introduced various themed restaurants and products, such as late-night dining options and "one-person meal" delivery services, contributing to a nearly 60% increase in delivery revenue [10][11]. - The "other restaurant income," including second brands, reached 597 million RMB, a significant increase of 227.0% year-on-year [10]. Customer Engagement and Future Strategy - Haidilao has surpassed 200 million members and is expanding member benefits through partnerships with other industries [11]. - The management plans to leverage digital operations and continue diversifying its business strategy, including potential acquisitions of quality assets [11].