上海家化：今年公司推出驱蚊蛋2.0新品

Core Insights - Shanghai Jahwa announced the launch of its new mosquito repellent product, Mosquito Repellent Egg 2.0, featuring a safer 20% Hydroxyethylpiperazine formula, which extends the effective mosquito repellent duration to 8.2 hours against Aedes albopictus [1] - The company aims to elevate mosquito repellent from a basic necessity to a sensory experience by introducing various fragrances such as Deep Sea Ambergris, Post-Rain Gardenia, and Mountain Pine, catering to the quality lifestyle preferences of young consumers [1] Product Development - The new product includes a formulation that enhances safety and effectiveness, achieving an A-grade repellent capability [1] - The introduction of multiple fragrance options signifies a strategic shift towards appealing to consumer preferences beyond functionality [1] Market Positioning - The company is targeting young consumers who prioritize quality in their lifestyle choices, indicating a shift in marketing strategy to align with current consumer trends [1] - The product is available for purchase through official flagship stores and live streaming platforms, reflecting a modern retail approach [1]