King's Luck(SH:603369) Hua Xia Shi Bao·2025-08-26 13:43Core Viewpoint - The company, Jinshiyuan, has faced significant challenges in the current downturn of the liquor industry, with both revenue and net profit declining in the first half of the year, reflecting the pressures on regional liquor enterprises during this low period [2][3]. Financial Performance - In the first half of the year, Jinshiyuan reported revenue of 6.95 billion yuan, a year-on-year decrease of 4.84%, and a net profit of 2.23 billion yuan, down 9.46%, marking the first significant slowdown in semi-annual performance since 2020 [2][3]. - The second quarter saw a dramatic decline, with revenue dropping nearly 30% to 1.85 billion yuan and net profit decreasing approximately 37% to 585 million yuan [3][4]. Market Dynamics - The company has been heavily reliant on high-end products, which have seen a significant drop in demand due to new regulations limiting high-end liquor consumption in business settings [4][5]. - The contract liabilities, seen as a "water reservoir" for the company, fell sharply from 1.592 billion yuan at the end of 2024 to 599 million yuan, a decrease of 62.35%, indicating a weakened market outlook [8][9]. Product Structure and Strategy - The high-margin A+ category products (priced above 300 yuan) accounted for 62% of total revenue but experienced a 7.37% decline, significantly impacting overall performance [4][5]. - The company plans to focus on both consolidating its position in the domestic market and expanding its presence in external markets, emphasizing the importance of mid-range products to counterbalance the decline in high-end sales [6][7]. Regional Market Challenges - The domestic market, which contributes over 90% of revenue, saw a decline of 6.07%, while the external market grew by 4.78%, but its contribution remains insufficient to support overall growth [5][6]. - The competitive landscape in Jiangsu province, a major liquor market, is intensifying, with local brands like Yanghe increasing their market share through aggressive pricing strategies [5][6]. Future Outlook - The company anticipates a potential recovery in the industry by the second half of 2026, with expectations of improved performance in the fourth quarter of 2025, although the ability to maintain year-on-year growth remains uncertain [2][3].