智界独立由华为全面主导 鸿蒙智行内部赛马渠道成关键

Core Viewpoint - The article discusses the recent developments in Huawei's automotive brand, Hongmeng Zhixing, highlighting the launch of new electric vehicles and the strategic independence of the Zhijie brand under Huawei's leadership [1][2]. Group 1: New Vehicle Launches - Hongmeng Zhixing unveiled several new electric vehicles, including the Zhijie R7, S7, and the Wanjie M8 pure electric version, ahead of the Chengdu Auto Show on August 25 [1]. - The first travel car, the Xiangjie S9T, along with the Shangjie H5 and the next-generation Wanjie M7, are set to be announced in September [1]. Group 2: Strategic Independence of Zhijie - Zhijie operates as an independent company under the Hongmeng Zhixing umbrella, with Huawei taking full control following the signing of the Zhijie 2.0 strategic agreement on August 7 [2]. - The agreement includes a commitment to invest over 10 billion yuan in R&D over the next three years, with plans to expand the R&D team to 5,000 people focusing on core technologies like intelligent driving and battery systems [2]. Group 3: Sales Performance and Goals - As of August 25, pre-orders for the new Zhijie S7 and R7 exceeded 53,000 units, with the overall delivery of Zhijie vehicles surpassing 110,000 units, accounting for about one-ninth of the total 900,000 vehicles delivered by Hongmeng Zhixing [3]. - The company aims to achieve a total delivery of over 1 million vehicles by October [3]. Group 4: Competitive Landscape - The competition among the five brands under Hongmeng Zhixing—Wanjie, Zhijie, Xiangjie, Zunjie, and Shangjie—depends significantly on the level of collaboration with Huawei [4][5]. - The sales strategies for each brand are evolving, with Zhijie, Xiangjie, and Shangjie establishing independent sales channels to mitigate internal competition and resource allocation conflicts [6]. Group 5: Future Outlook - The success of other brands within the Hongmeng Zhixing ecosystem will determine the overall effectiveness of its integration strategy [7].