Core Viewpoint - The company reported a decline in revenue for 25H1 but showed significant growth in adjusted net profit, primarily due to deferred tax benefits and a strategic focus on online music business growth [1][2]. Financial Performance - The company achieved revenue of 3.83 billion yuan in 25H1, a year-over-year (yoy) decrease of 6.0% - Gross profit was 1.39 billion yuan, with a yoy decline of 2.3%, but the gross margin increased by 1.4 percentage points to 36.4% - Adjusted operating profit reached 910 million yuan, a yoy increase of 35.0% - Adjusted net profit was 1.95 billion yuan, reflecting a yoy increase of 121.0%, mainly due to the recognition of deferred tax credits amounting to 850 million yuan [1]. Cost Management - The company adopted a more prudent promotional strategy, leading to a reduction in promotional and advertising expenses - Sales, management, and R&D expenses were 163 million, 93 million, and 379 million yuan respectively, with yoy changes of -55.8%, +3.6%, and -4.2% - The sales expense ratio, management expense ratio, and R&D expense ratio decreased by 4.8 percentage points, increased by 0.2 percentage points, and decreased by 0.2 percentage points to 4.3%, 2.4%, and 9.9% respectively [1]. Business Focus - The online music business generated revenue of 2.967 billion yuan in 25H1, a yoy increase of 15.9% - Membership subscription revenue was 2.47 billion yuan, up 15.2% yoy, driven by strengthened music content and product optimization - Revenue from social entertainment services and other sources was 860 million yuan, down 43.1% yoy, due to cautious management of social entertainment business and ongoing optimization of business structure [1][2]. Content Ecosystem - As of June 2025, the number of registered independent musicians on the platform exceeded 819,000, with approximately 4.8 million tracks uploaded, creating a vast original content library - The company has demonstrated significant incubation capabilities, with songs produced in offline creation camps since 2021 accumulating over 6 billion total plays [1]. Strategic Partnerships - In 25H1, the company signed contracts with Korean labels RBW and StarShip to enrich its K-Pop content - Collaborations with top artists like Li Jian and Zhang Yixing were established, along with deep partnerships with Wang Jiaer for new releases [2]. Product Innovation - The company has simplified product interfaces and improved music recommendation systems, enhancing user experience and engagement - New features such as "Godlight Player" and "Music Card" were introduced, contributing to increased user activity with daily active users/monthly active users ratio remaining above 30% [2]. Future Revenue Projections - Projected revenues for the company are 7.94 billion, 8.60 billion, and 9.46 billion yuan for 2025E, 2026E, and 2027E respectively, with corresponding yoy changes of -0.1%, 8.3%, and 10.0% - Non-GAAP net profits are expected to be 2.91 billion, 2.50 billion, and 2.89 billion yuan for the same years, with yoy changes of 71.0%, -14.1%, and 15.8% respectively [3].
网易云音乐(09899.HK)：核心音乐业务稳健增长 内容生态不断丰富