HAIDILAO(HK:06862) Ge Long Hui·2025-08-26 19:50Core Viewpoint - Haidilao reported a revenue of 20.7 billion yuan for 1H25, a year-on-year decrease of 3.7%, and a net profit of 1.76 billion yuan, down 13.7% year-on-year, indicating challenges in maintaining growth amidst a competitive market [1][2]. Financial Performance - 1H25 revenue breakdown: restaurant operating income was 18.58 billion yuan (down 9.0% YoY), while takeaway business revenue reached 928 million yuan (up 59.6% YoY) [1][2]. - The overall gross margin was 60.2%, a decrease of 0.8 percentage points YoY, influenced by increased material costs [2]. - The net profit margin was 8.5%, down 1.0 percentage points YoY, reflecting short-term operational adjustments impacting profitability [2]. Business Strategy - The company is focusing on scene innovation, dish innovation, and brand innovation, with a cautious approach to expanding the main brand while incubating new brands like "Pomegranate" and "Woodpecker" [1][3]. - As of 1H25, Haidilao operated 1,363 restaurants, with 1,322 self-operated and 41 franchised, and a net addition of 28 franchise stores during the period [3]. Market Position and Future Outlook - The company aims to enhance customer experience through differentiated services and has transformed nearly 30 late-night dining theme stores [1]. - The company expects to optimize same-store sales performance in 2H25 as customer experience improves and base pressure diminishes [1][2]. Profit Forecast and Valuation - The net profit forecasts for 2025-2027 have been revised down by 17.7%, 13.8%, and 10.5% to 4.314 billion yuan, 4.767 billion yuan, and 5.281 billion yuan, respectively [3]. - The target price has been adjusted to 20.92 HKD, based on a 25x PE ratio for 2025 [3].