Atour Lifestyle (US:ATAT) Sou Hu Cai Jing·2025-08-27 00:42Core Insights - Atour Group reported Q2 2025 revenue of 2.469 billion RMB, a year-on-year increase of 37.4% [2] - Adjusted net profit reached 427 million RMB, up 30.2% year-on-year [2] - Adjusted EBITDA was 610 million RMB, reflecting a 37.7% year-on-year growth [2] - The number of registered members reached 102 million, a 34.7% increase year-on-year [2] Hotel Business Performance - The number of operating hotels reached 1,824, a year-on-year increase of 29.2% [2] - The pipeline projects totaled 816 [2] - Overall RevPAR was 343 RMB, with an ADR of 433 RMB and an occupancy rate of 76.4% [2] Retail Business Growth - Retail GMV for Q2 was 1.144 billion RMB, showing a significant year-on-year growth of 84.6% [3] - During the 618 shopping festival, retail GMV reached 578 million RMB, up 86.1% year-on-year [3] Strategic Focus - Atour's 3-series and 4-series hotels cater to diverse consumer preferences and accommodation needs, enhancing competitive differentiation [2] - The 4.0 series hotels have opened over 30 locations, marking a significant product innovation milestone [3] - The company aims to maintain its focus on user experience and continuous product innovation to build competitive barriers [3]