XIAOMI(HK:01810) 3 6 Ke·2025-08-27 04:30Core Viewpoint - Xiaomi's air conditioning business is experiencing significant growth amidst a fierce price war initiated by established competitors in the traditional air conditioning market [4][8][9]. Financial Performance - Xiaomi's Q2 revenue reached 116 billion yuan, a year-on-year increase of 30.5%, with net profit at 10.8 billion yuan, up 75.4% [4]. - The smart home appliance segment, including air conditioning, saw a revenue increase of 66.2%, with air conditioner shipments exceeding 5.4 million units, marking a 60% year-on-year growth [4][8]. Market Dynamics - The air conditioning market is highly competitive, with established brands like Midea, TCL, and Gree lowering prices to counter Xiaomi's market entry [9][12]. - The average price of 1.5 HP wall-mounted air conditioners dropped from 2,536 yuan in Q4 2024 to 2,101 yuan in Q2 2025, indicating a 17.8% increase in overall market shipments for the 2025 cooling year [9][15]. Competitive Strategy - Xiaomi's initial market entry was driven by price advantages, but it has since shifted focus to features like energy efficiency and smart technology, aligning with consumer preferences for intelligent home ecosystems [16][21]. - Competitors are encouraged to innovate through differentiation and enhanced smart features rather than solely relying on price reductions [20][24]. Future Outlook - The price war has not significantly impacted Xiaomi's sales, which continue to reach historical highs, suggesting that the company has successfully established a strong market presence [15][24]. - Moving forward, Xiaomi will need to focus on expanding its market share and stabilizing its base while exploring international markets [24].