XIAOMI(HK:01810) 3 6 Ke·2025-08-27 04:36Core Insights - The global smart glasses market is projected to see a 110% year-on-year increase in shipment volume in the first half of 2025, according to Counterpoint [1] - IDC forecasts that China's smart glasses shipments will reach 2.907 million units in 2025, marking a 121.1% year-on-year growth [1] Industry Overview - Smart glasses, once considered niche products, are emerging as a new force in the smart terminal market [4] - The current domestic market for smart glasses is primarily divided into audio recording glasses and AR glasses, with audio recording glasses being the main sales driver due to their lower entry barriers and more affordable pricing [5] Company Contributions - Xiaomi is identified as a significant contributor to the growth in smart glasses sales, with its AI glasses achieving over 30,000 user activations shortly after launch, setting a new sales record in China [7] - Other major brands like Huawei and 雷鸟 are also performing well in sales across major e-commerce platforms, showcasing the brand power of established companies [9] Technological Advancements - AI glasses are evolving to include features such as voice interaction, simple touch controls, and multi-modal technologies, enhancing user experience [5][12] - AR glasses are advancing with unique functionalities, such as real-time translation and navigation, as seen in products like Rokid Glasses [13] Market Dynamics - The decline in prices of smart glasses is a key factor driving their adoption, with basic models now available for a few hundred to a couple of thousand yuan, making them more accessible to consumers [19] - The market is expected to continue its rapid growth, particularly in China, as local manufacturers enhance product offerings and consumer awareness increases [21] Future Outlook - The smart glasses market is anticipated to diversify, with AI glasses excelling in various applications, AR glasses shining in consumer entertainment, and XR glasses showing significant potential [21] - Despite the growth, challenges remain in areas such as battery life, comfort, and market awareness, which need to be addressed for broader acceptance [22][23]