ANTA SPORTS(HK:02020) Bei Jing Shang Bao·2025-08-27 08:07Core Insights - Anta Group's FILA brand reported a revenue increase of 8.6% year-on-year to 14.18 billion yuan in the first half of 2025, demonstrating resilience above the industry average [1] - FILA focuses on high-end sports fashion and targets middle-class consumers, with significant investments in golf and tennis sectors [1] - The brand has strengthened its market presence through sponsorships and marketing events, including the Volvo China Open and a tennis showcase in Beijing [1] Product and Innovation - FILA launched the OPTIMA-SHELL technology jacket, which offers excellent breathability, waterproofing, and comfort, catering to urban outdoor wear needs [2] - The brand has introduced new store concepts, including the first FILA KIDS art museum store and the FILA GOLF "Master Club" store, enhancing consumer experience [2] - Approximately 30% of FILA's stores have adopted the new V6 store image, significantly boosting store performance [2]