稳健医疗上半年营收增长31.3%，全棉时代线下门店迎调整

Core Viewpoint - The company, Steady Medical, has reported strong financial results for the first half of 2025, driven by its dual focus on the medical and consumer sectors, with significant year-on-year growth in both revenue and profit [2][4]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 5.3 billion yuan, representing a year-on-year increase of 31.3% [2]. - The net profit attributable to shareholders reached 490 million yuan, up 28.1% year-on-year, while the net profit excluding non-recurring items was 460 million yuan, reflecting a growth of 40.9% [2]. - The medical segment contributed 2.52 billion yuan, while the consumer segment generated 2.75 billion yuan in revenue [2]. Group 2: Medical Segment Recovery - The medical segment, primarily under the "Steady Medical" brand, reported revenue of 2.52 billion yuan, a year-on-year increase of 46.4% [4]. - Excluding the contribution from the acquired company GRI, the medical segment achieved 1.95 billion yuan in revenue, marking a 13.2% increase compared to the same period in 2024 [4]. - The management expressed optimism about the medical segment's future growth, citing a stable increase in the aging population and a projected compound annual growth rate of approximately 6% in the medical consumables sector from 2024 to 2030 [4]. Group 3: Consumer Segment Growth - The consumer segment, centered around the "All Cotton Era" brand, generated 2.75 billion yuan in revenue, reflecting a year-on-year growth of 20.3% [7]. - Key products included cotton soft towels with revenue of 810 million yuan (up 19.5%), "Princess Nais" sanitary napkins with 530 million yuan (up 67.6%), and adult apparel with 520 million yuan (up 19.4%) [7]. - The high-margin "Princess Nais" sanitary napkin product significantly contributed to the overall gross margin increase of 1.7 percentage points to 58.6% [7]. Group 4: Marketing and Distribution Strategy - The company invested heavily in marketing, with advertising and promotional expenses reaching 501 million yuan, a 47.59% increase year-on-year [8]. - Online sales channels generated 1.71 billion yuan in revenue, up 23.6% year-on-year, indicating a strong focus on e-commerce [8]. - The company is adopting a cautious yet optimistic strategy for its offline store expansion, closing underperforming stores while opening new ones in high-potential areas [9]. Group 5: Dividend and Share Buyback - The company announced a cash dividend distribution plan of 260 million yuan, which accounts for 53.26% of the net profit attributable to shareholders [9]. - Since its listing, the company has distributed a total of 2.88 billion yuan in cash dividends and repurchased shares for 690 million yuan, totaling 3.57 billion yuan, which exceeds 100% of its net fundraising amount [9].