2025上半年，中国企业在全球刷出了新副本

Core Viewpoint - The article highlights the accelerating trend of Chinese companies expanding internationally, showcasing significant growth in various sectors, particularly in the automotive and new consumer goods industries, emphasizing the theme of "going global" [1][4]. Group 1: Automotive Industry - Great Wall Motors' factory in Brazil officially commenced production in mid-August, marking a significant step in its international expansion [1]. - BYD's global sales of passenger cars and pickups exceeded 470,000 units in the first half of 2025, a 130% year-on-year increase, with new market entries including Romania [4]. - BYD's electric vehicle exports are projected to reach 1.203 million and 1.284 million units in 2023 and 2024, respectively, with a 75.2% year-on-year growth in the first half of 2025 [4]. Group 2: New Consumer Goods - Pop Mart reported over 100% growth across all regions in its 2025 mid-year financial report, with revenue in the Americas reaching 2.26 billion yuan, a tenfold increase [1][5]. - The company is focusing on brand protection and cultural output, as seen in its recent trademark registration updates [10]. - New consumer brands like Heytea and Labubu are also experiencing significant growth, with Labubu's sales in the US and Europe increasing by 800% and 500%, respectively [10]. Group 3: Manufacturing and Technology - China's direct investment abroad reached 574.86 billion yuan in the first half of 2025, with non-financial direct investment growing by 0.6% year-on-year [4]. - The article emphasizes the shift from low-cost manufacturing to high-quality and technologically advanced production capabilities among Chinese companies [6][8]. - Companies like Vivo are increasingly focusing on local market strategies, with over 50% of their revenue coming from overseas, aiming for 60% by next year [5][11]. Group 4: Strategic Adaptation - Chinese companies are adapting to global market challenges by forming strategic partnerships and localizing operations, as seen with BYD's collaboration with local governments in Brazil for workforce training [18]. - The trend of "precision deepening" in market strategies is evident, with companies like Vivo and Pop Mart tailoring their approaches to specific regional markets [16][17]. - The article notes a shift from a broad market approach to a more focused strategy, with companies like Meituan and Kuaishou recognizing the potential of emerging markets like Brazil [18].