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GL8陆尊上新,别克搅动“混动”MPV高端局
GMGM(US:GM) Bei Jing Shang Bao·2025-08-27 10:55

Core Insights - The domestic MPV market is undergoing a reshuffle with the rise of new energy brands like Tengshi and Lantu, while SAIC-GM Buick's GL8 family maintains its leading position through hybrid models [2][3] - The new GL8 Lushun was officially launched on August 26, with three configurations priced between 339,900 and 399,900 yuan [2] - The MPV market has seen a retail volume of 598,000 units in the first seven months of this year, reflecting a year-on-year growth of 6% [2] Market Dynamics - The demand for MPVs is shifting due to changes in consumer preferences and the push for electrification, with projections indicating that by 2025, new energy MPVs will account for 50% of sales in China [2][3] - The entry of several domestic brands into the high-end MPV market has altered the competitive landscape, with Lantu Dreamer PHEV and Tengshi D9 DM leading the plug-in hybrid market in July [3] Product Features - The new GL8 Lushun features over 20 luxury configurations, including Nappa leather seats and a 30-inch 6K screen, enhancing its appeal in the luxury MPV segment [4] - The GL8 Lushun is equipped with the "Zhenlong" hybrid Pro system, offering a comprehensive range of 1,450 kilometers and an electric range of 202 kilometers, which is a 46% improvement over the previous model [4] - The charging time for the GL8 Lushun has been reduced by 60%, allowing for a 30%-80% charge in just 15 minutes, further strengthening its competitive edge [4] Strategic Shift - SAIC-GM Buick is transitioning its GL8 models to become the mainstay of the new energy era, moving away from the PHEV suffix [5]