Proya(SH:603605) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-27 11:53Core Viewpoint - The domestic beauty brand Proya (603605.SH) is facing challenges as its stock price dropped significantly, and it is planning to issue H-shares for listing on the Hong Kong Stock Exchange, potentially becoming the first beauty company with both A and H shares [1][2][3]. Financial Performance - Proya reported a revenue of 5.362 billion yuan for the first half of 2025, representing a year-on-year growth of 7.21%, while the net profit attributable to shareholders was 799 million yuan, up 13.80% year-on-year [5]. - In comparison, the revenue growth rate for the same period in 2024 was 37.90%, and the net profit growth rate was 40.48%, indicating a significant slowdown in performance [6][15]. Strategic Developments - The company has initiated preparations for its Hong Kong listing and has appointed a new independent director with a strong investment banking background, which may aid in this process [4][7]. - Proya aims to secure more stable funding for core R&D, brand building, and overseas market expansion through the upcoming listing [8]. Brand Performance - The main brand "Proya" experienced a slight revenue decline of 0.08% to 3.979 billion yuan, with its revenue share decreasing from 79.71% to 74.27% [16]. - In contrast, the second-tier brands showed strong growth, with the makeup brand "Caitang" increasing revenue by 21.11% to 705 million yuan, and the hair care brand "Off&Relax" achieving a revenue of 279 million yuan, doubling its previous performance [16]. Market Outlook - Concerns have been raised regarding the future growth of Proya's main brand, but analysts believe that with the new R&D team and system, there is potential for recovery in growth [16]. - The upcoming Hong Kong listing is expected to enhance the company's international presence and facilitate overseas acquisitions, which is viewed positively for its long-term growth prospects [16].