Core Viewpoint - The company, Hu Shang A Yi, reported its first financial results post-IPO, showcasing solid revenue growth and profitability, while also being included in the Hang Seng Composite Index, indicating strong market recognition and potential for future growth [1][5]. Financial Performance - For the first half of 2025, the company achieved revenue of 1.818 billion RMB, a year-on-year increase of 9.7% - Gross profit reached 572 million RMB, up 10.4% year-on-year - Net profit for the period was 203 million RMB, reflecting a 20.9% increase year-on-year - Adjusted net profit stood at 244 million RMB, a 14.0% year-on-year growth - Basic earnings per share were 1.97 RMB, marking a 19.4% increase year-on-year - The company proposed a mid-term dividend of 6.76 RMB per ten shares, totaling approximately 71.12 million RMB, pending shareholder approval [1]. Market Strategy - The company has successfully expanded its store network to 9,436 locations as of June 30, 2025, with nearly 1,000 new stores added year-on-year - Stores in third-tier and lower cities account for 51.1% of the total, reflecting a strategic focus on underdeveloped markets with high growth potential [2]. Supply Chain and Franchise System - The company operates a robust supply chain network consisting of 13 logistics bases, 4 equipment warehouses, 7 fresh produce warehouses, and 14 cold chain warehouses - It has established a mutually beneficial partnership with 5,706 franchisees, operating 9,412 franchise stores, enhancing operational efficiency and brand loyalty - The company has 131.4 million registered members on its WeChat mini-program, with an average quarterly active user count of 15.8 million and a quarterly repurchase rate of 40.6% [3]. Brand and Product Innovation - The company has developed a multi-brand strategy with three main brands: Hu Shang A Yi, Cha Pu Bu, and Hu Ka, targeting different market segments and price points - In the first half of 2025, the company launched 136 new products, focusing on health-oriented offerings that appeal to younger consumers - Marketing efforts have generated significant attention, with new product launches achieving high sales volumes and online exposure [4][5].
沪上阿姨半年报亮眼，获纳入恒生综合指数彰显长期价值