掘金营销新赛道！中国一拖助力经销商开启增长新曲线

Group 1 - The core viewpoint of the articles emphasizes the need for transformation in the agricultural machinery marketing landscape, particularly through new media strategies to adapt to changing consumer behaviors and market conditions [1][2][6] - China Yituo has initiated a series of training programs titled "Oriental Red Dealer Channel New Media Practical Training Camp" across various provinces, with over 200 participants trained to enhance their new media skills [1][2] - The training addresses common challenges faced by dealers, such as content homogenization and ineffective audience engagement, by providing practical solutions and resources [2][4] Group 2 - The training curriculum includes essential topics like account setup, content creation, short video production, and live streaming techniques, tailored to the agricultural machinery sector [4][5] - Following the training, China Yituo offers a month-long follow-up guidance service to assist dealers in applying their new skills effectively [5] - The company aims to build a more agile marketing ecosystem by leveraging new media, enhancing dealer visibility, and driving sales inquiries through innovative content [6]