Core Viewpoint - The company, Xiaocaiyuan, has transformed from a small partnership restaurant into a national chain brand and has decided to withdraw from discount activities on major food delivery platforms to focus on in-store dining and improve customer experience [2][4]. Group 1: Business Strategy - Xiaocaiyuan announced it will no longer participate in discount wars among major delivery platforms starting August, citing management pressure and customer experience issues during peak order times [2]. - The company aims to maintain a balance between takeout and dine-in services, with an ideal ratio of 30% takeout and 70% dine-in, focusing on quality and customer loyalty rather than competing on discounts [4][5]. Group 2: Financial Performance - In the first half of the year, Xiaocaiyuan reported revenue of 2.714 billion yuan, a year-on-year increase of 6.5%, with net profit attributable to shareholders reaching 382 million yuan, up 35.7% [6]. - The company achieved a reduction in raw material and consumables expenditure to 892 million yuan, a decrease of 2.2% year-on-year, due to supply chain optimization [7]. Group 3: Expansion Plans - Xiaocaiyuan plans to open 3,000 new stores over the next 5-7 years, with a current total of 672 stores, including 176 in new first-tier cities and 291 in lower-tier cities [8][9]. - The company has a clear focus on domestic market expansion and does not prioritize entering overseas markets at this stage, emphasizing the importance of a mature supply chain for maintaining food quality [9][10].
官宣退出补贴大战，小菜园想打一手以质胜量