21.98万起！小鹏新P7“比预期更具进攻性”，大摩：“超预期”

Core Insights - The new Xiaopeng P7 has been launched with a starting price of RMB 219,800, which is more aggressive than the previously expected price range of RMB 230,000 to 250,000 [1][2] - The pricing strategy positions the new P7 competitively against rivals like the Xiaomi SU7 Pro, which is priced RMB 26,000 higher, and the Tesla Model 3, which is RMB 16,000 more expensive [5] - Xiaopeng's management has reported that pre-orders for the new P7 have exceeded all existing models, indicating strong market demand [4] Pricing Strategy - Morgan Stanley highlighted the "offensive" pricing strategy of the new P7, which is expected to put pressure on competitors in the same price range [2] - The new P7 is available in four versions, with prices ranging from RMB 219,800 to RMB 301,800, showcasing a significant competitive advantage in pricing [2] Product Features - The new P7 maintains high product quality despite its aggressive pricing, featuring "high configuration as standard" across all models [3] - Key features include 800V/5C ultra-fast charging technology, AR-HUD (augmented reality heads-up display), three AI Turing smart driving chips with a total computing power of 2250 TOPS, and a vision-language-behavior (VLA) intelligent driving system [6] Sales Potential - The new P7 is anticipated to become a "dark horse" in terms of sales, with optimistic projections based on the high volume of pre-orders [4] - Morgan Stanley suggests that the previous monthly sales forecast of 3,000 to 5,000 units may be too conservative, with the potential for actual sales to exceed this range [7] Delivery and Production - The report indicates that large-scale deliveries of the new P7 have already commenced, allowing Xiaopeng to capture market share from competitors with longer wait times [7] - Achieving production capacity and delivery volume in the coming months will be crucial for Xiaopeng to realize its goals of volume and price growth [7] Future Goals - Xiaopeng aims to achieve a monthly sales target of 40,000 units in September, compared to 36,700 units in July, and to reach record quarterly sales levels in Q4 [9]