Core Viewpoint - The impact of the recent food delivery competition initiated by major internet platforms on the new tea beverage brand, Gu Ming, is a focal point of investor interest [2] Company Summary - Gu Ming's CEO, Wang Yunan, stated that the long-term effects of the delivery subsidy war are detrimental to franchise operations and the industry's sustainable development [2] - The "zero purchase" activity launched by delivery platforms in July had a limited impact on Gu Ming, with each order affected by approximately 4-5 yuan [2] - Gu Ming reported that the competition from delivery platforms began in the second quarter, with minimal effects on the first quarter's performance [2] - Since August, the intensity of subsidy activities from delivery platforms has decreased [2] Industry Summary - The ongoing competition among food delivery platforms is expected to lead to a return to normal operational rhythms for brands once subsidies taper off [2] - Brands with lower average order values benefited more from the recent promotional activities [2]
古茗CEO：外卖补贴大战对于加盟门店经营并非好事