五粮液2025上半年财报：营收超500亿，净利润微增2.28%

Core Insights - Wuliangye reported steady performance growth for the first half of 2025, with total revenue reaching 52.771 billion yuan, a year-on-year increase of 4.19% [1] - The net profit attributable to shareholders was 19.492 billion yuan, reflecting a year-on-year growth of 2.28% [1] Revenue Breakdown - The distribution model remains diversified, with the distribution model generating 27.925 billion yuan in revenue, showing a modest growth of 1.20% year-on-year [1] - The direct sales model demonstrated stronger growth, achieving revenue of 21.195 billion yuan, with a year-on-year growth rate of 8.60% [1] Channel Strategy - Wuliangye optimized its distributor network, ending the reporting period with 2,510 distributors, a slight decrease of 20 compared to the previous year [3] - The reduction in distributor numbers is part of a strategy to enhance channel structure and improve distributor quality [3] Strategic Initiatives - The company focused on the strategic goal of "enhancing marketing execution," effectively consolidating its brand position in the market through various measures [3] - Wuliangye successfully achieved its "double over half" target, with both revenue and net profit exceeding half of the annual goals [3] - Future plans include deepening marketing reforms, strengthening brand building, and enhancing product competitiveness to better meet consumer demands [3]