Core Insights - Bona Film Group is accelerating its AI business in the film industry by establishing a fully-owned subsidiary, Boyue Xingji Blueprint (Chengdu) Film Technology Co., Ltd., marking a new phase in its "AI + Film" strategy [1] - The Chinese government is promoting AI as a foundational infrastructure, transitioning it from experimental technology to widespread application [1] - The AIGMS production center is one of the earliest AI-driven film production centers in China, now operating as an independent entity to drive innovation [1] Strategic Upgrade - The launch of the first domestic AIGC narrative sci-fi short series "Sanxingdui: Future Revelation" on Douyin, which garnered nearly 200 million views and won multiple awards, signifies a major step in Bona's AI + Film strategy [2] - The establishment of Boyue Xingji Blueprint represents a strategic upgrade from "internal incubation" to "market-oriented independent operation" [2] - The company aims to create an intelligent production model that integrates AI with film, focusing on four core areas: short film production, IP film development, vertical film models, and technical solutions for film production [2] Cost Efficiency and Production Speed - AI-generated technology is significantly reducing production costs and timelines, enabling the realization of complex scenes that traditional effects could not achieve [4] - The deep application of AI in film production processes is expected to provide substantial cost-saving and efficiency gains for Bona Film Group [4] Competitive Advantage - Boyue Xingji Blueprint leverages Bona's established industrial system and content production experience to systematically integrate AI-driven content innovation across the entire film production chain [5] - The focus on the Sanxingdui IP series includes the completion of the second season of the short series and the production of an AI-native animated film, showcasing the company's commitment to high-quality content [5] Data Asset Development - The company is building a multimodal data asset system that includes national-level cultural IPs, a structured database of thousands of quality scripts, and a high-precision 3D digital asset library to support future technology development and content production [6] - The self-developed AI toolchain platform "Boka Film Application Model" offers SaaS services and project-based collaborations, enabling rapid and cost-effective content prototyping for small production teams [6] Future Outlook - As technological barriers are overcome, AI is expected to play a more central role in film creation, allowing Bona Film Group to produce content more efficiently and explore diverse themes [7] - The company plans to continue integrating technology and cultural innovation, enhancing its film industrial system with virtual studios, multimodal AI, video generation, and virtual reality films to optimize production costs and improve efficiency [7]
博纳影业AI业务加速落地 成立全资子公司赋能影视“智作”