Core Insights - Tongcheng Travel has achieved an ESG rating of AAA from MSCI, placing it in the top 5% globally, reflecting its strong performance in environmental, social, and governance practices [1] Group 1: ESG Performance - As a leading player in the domestic tourism market, Tongcheng Travel integrates ESG practices into its business operations and culture for long-term sustainable development [2] - The company emphasizes a "people-oriented" management philosophy, viewing talent as its most valuable resource and striving to create a diverse, equitable, and inclusive workplace [2] - Tongcheng Travel has been recognized for its ESG management, being included in the S&P Global "Sustainability Yearbook (China Edition)" for three consecutive years and receiving the "Best Progress in Industry" award [3] Group 2: Technological Advancements - Since 2025, generative AI technology has significantly impacted both supply and demand in the tourism industry, with Tongcheng Travel leveraging AI to enhance supply chain capabilities and user experience [2] - In March 2025, Tongcheng Travel's subsidiary, Lvzhi Technology, announced the full integration of AI models like DeepSeek and Alibaba Tongyi Qianwen into its hotel management system, achieving a 50% efficiency improvement in operational processes [2] - The company has accelerated the iteration of AI products, launching an upgraded version of its AI model, DeepTrip, which facilitates a seamless user experience from trip planning to product booking [3]
同程旅行MSCI ESG评级升至AAA最高评级