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涪陵榨菜上半年增收不增利,清理经销商186家

Core Viewpoint - Fuling Pickle's stock price has declined, reflecting challenges in revenue growth and profitability amid market competition and changes in consumer behavior [1][2]. Group 1: Financial Performance - In the first half of 2025, Fuling Pickle achieved revenue of approximately 1.31 billion yuan, representing a year-on-year growth of 0.51% [2]. - The net profit attributable to shareholders was around 441 million yuan, showing a year-on-year decline of 1.66% [2]. Group 2: Market Dynamics - The number of distributors decreased from 2,632 at the end of last year to 2,446 by the end of June this year, as the company optimized its distribution channels [2]. - Fuling Pickle noted that its primary sales markets are concentrated in first-tier cities, which are experiencing a demographic shift as consumers return to county-level markets, affecting consumer habits and purchasing patterns [2]. Group 3: Marketing and Sales Strategy - Sales expenses increased by 22.94% year-on-year, attributed to enhanced marketing strategies aimed at strengthening competitive advantages in existing markets [2]. - The company implemented targeted marketing strategies in major supermarkets, convenience stores, and fresh food channels to improve product placement and conduct promotional activities [2].