QINGCI GAMES(HK:06633) Ge Long Hui·2025-08-28 07:25Core Insights - The domestic gaming market in China achieved actual sales revenue exceeding 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, while self-developed games' overseas revenue reached 9.501 billion USD, up 11.07%, both setting historical highs for the industry [1] Company Performance - In the first half of 2025, the company reported a revenue of 247 million yuan and a net profit of 72.67 million yuan, reflecting a significant year-on-year increase of 90.2% [3] - Sales and marketing expenses were reduced by 58.3% to 55.04 million yuan, while R&D expenses were optimized by 10.8% to 42.02 million yuan [3] - The company surpassed 100 million registered players, with an average revenue per paying user (ARPPU) of 289.79 yuan, indicating strong business competitiveness and growth potential [3] Product Strategy - The flagship product "The Strong Snail" celebrated its fifth anniversary, introducing new characters and storylines, which significantly boosted user engagement and ARPPU from approximately 200 yuan to nearly 300 yuan, a 50% increase [4] - The diversified product matrix, including "Ares Virus 2" and "Fat Goose Gym," contributed to revenue stability, with "Ares Virus 2" generating 29.85 million yuan during the reporting period [5] - The classic IP "Incredible Maze" achieved notable success on the Steam platform, generating 3.91 million yuan in revenue and ranking sixth among popular free games globally [5] Global Expansion - The company is focusing on global expansion, with overseas market revenue accounting for 40.9% of total income, remaining stable compared to the previous year [6] - Upcoming releases include the Korean version of "The Strong Snail" and "Cardcaptor Sakura: Key to Memories" for the Vietnamese and Japanese markets, aiming to replicate previous successes [6] Future Growth Initiatives - The company plans to launch the nurturing casual game "God Golden Goose" on the Steam platform, targeting younger players, and is developing the strategic flagship "Project E," which has received positive feedback from core players [6][8] - The company is preparing for the release of several new titles, including "Project W," based on the "Great Master" IP, expected to launch in 2026 [9] Financial Health - The significant profit growth in the first half of the year is attributed to cost reduction and efficiency improvements, with a notable decrease in sales and marketing expenses [10] - The company maintains a solid cash flow and plans to invest in key projects while considering dividend distribution to shareholders in the future [12]