Core Viewpoint - Goldman Sachs reports that Mixue Group (02097) management has revealed plans to focus on consolidating its market leadership in China while enhancing supply chain and operational capabilities through further store openings and overseas expansion, aiming to strengthen consumer recognition of the "Snow King" IP for sustainable long-term growth [1] Group 1: Market Strategy - The company aims to solidify its leadership position in the Chinese market [1] - Plans include further store openings and expansion into overseas markets [1] - Enhancing supply chain and operational capabilities is a key focus [1] Group 2: Consumer Engagement - The company seeks to strengthen consumer recognition of the "Snow King" IP [1] - This initiative is part of a broader strategy to drive long-term sustainable growth [1] Group 3: Financial Outlook - Goldman Sachs has adjusted its profit forecasts for the company, increasing projections for 2025, 2026, and 2027 by 3%, 1%, and 1% respectively [1] - The adjustments reflect positive effects from the company's store network optimization [1] - The firm maintains a "Buy" rating on the stock [1]
高盛：蜜雪集团于海外市场持续扩张 维持“买入”评级