BAIOO(HK:02100) Zhi Tong Cai Jing·2025-08-28 10:29Financial Performance - The company reported a revenue of approximately 303 million yuan for the first half of 2025, representing a year-on-year increase of 11.2% [1] - Gross profit was about 149 million yuan, showing an 18.9% year-on-year growth [1] - Adjusted net profit reached 6.446 million yuan, marking a return to profitability compared to the previous year [1] - The overall profit for the period was 5.649 million yuan, also indicating a return to profitability year-on-year [1] Business Segments - Online entertainment business generated approximately 301 million yuan in revenue, up 10.6% year-on-year, driven by strong performance of existing games and continuous content updates [1] - Other business revenue was around 1.8 million yuan, a significant increase of 1,100% year-on-year, primarily due to sales of game-related products [1] Game Development and User Engagement - The company has made continuous breakthroughs in game content innovation and gameplay upgrades, enhancing user engagement through high-frequency cross-border collaborations and interactive gameplay [2] - The core mobile game "Aoki Legend" showed strong monetization, with new character releases and themed events boosting user retention [2] - The game "Aobi Island: Dreamland" focused on long-term user experience needs, achieving record high monthly active users through gameplay innovation and commercial model iterations [2] Cultural Integration - The company is exploring the cultural value of games by integrating traditional Chinese cultural elements, successfully linking traditional culture with younger audiences [3] - A collaborative event with the Foshan Intangible Cultural Heritage Protection Center showcased the ancient craft of Xiangyunsha, enhancing community reputation and driving revenue growth [3]