绿城逆势拿地AB面：销售跃居第二，营收、利润双降

Core Viewpoint - Greentown China reported a significant decline in both revenue and profit for the first half of 2025, with a notable 89.7% drop in shareholder profit, marking the worst performance in nearly two years. Despite this, the company aggressively expanded its project portfolio, investing 36.2 billion yuan in 35 new projects, elevating its sales ranking to second nationwide amidst a contracting industry [1][2]. Financial Performance - In the first half of 2025, Greentown China achieved revenue of 53.368 billion yuan, a decrease of 23.3% from 69.562 billion yuan in the same period of 2024 [2]. - The company's property sales revenue accounted for 93.0% of total income, with a significant drop in property sales revenue to 49.651 billion yuan, down 22.1% from 63.757 billion yuan year-on-year [2]. - The gross profit for the first half was 7.159 billion yuan, a decline of 21.4%, with shareholder profit plummeting to 210 million yuan from 2.045 billion yuan, a decrease of 89.7% [4]. Asset Impairment - Greentown China reported asset impairment losses of 1.933 billion yuan, which is nearly nine times the net profit for the first half, significantly impacting profitability [5]. - The company conducted impairment tests on certain properties, resulting in a non-financial asset impairment loss of 1.717 billion yuan, an increase of 20.7% from the previous year [4]. Land Acquisition and Sales Performance - The company acquired 35 new projects with a total construction area of approximately 3.55 million square meters, at a cost of about 36.2 billion yuan, ranking third in the industry for land acquisition [7]. - Greentown's total contract sales area reached approximately 5.35 million square meters, with a total contract sales amount of about 122.2 billion yuan, elevating its sales ranking to second nationwide [7]. Debt and Financial Health - As of June 30, 2025, Greentown's total borrowings increased to 1430.27 billion yuan from 1371.87 billion yuan at the end of 2024, leading to a rise in net debt to 762.32 billion yuan and a net debt-to-equity ratio of 63.9% [8]. - The company faces the challenge of balancing expansion with profitability, as it navigates the pressures of increased debt while striving for growth [8].