低温奶超预期，新乳业低速爬坡

Core Viewpoint - New Dairy achieved a slight revenue increase in the first half of 2025 after a decline in the previous year, driven by cost management and regional market focus, with revenue reaching approximately 5.526 billion yuan, a year-on-year growth of 3.01%, and a net profit of 397 million yuan, up 33.76% [1][5][7] Revenue and Profit Performance - The company's revenue for the first half of 2025 was approximately 5.526 billion yuan, reflecting a year-on-year increase of 3.01% [1] - Net profit reached 397 million yuan, marking a significant year-on-year growth of 33.76% [1] - Management expenses decreased by 25.88% to 178 million yuan, and financial expenses fell by 25.37% to approximately 39.88 million yuan, collectively saving over 75 million yuan [5] Product Performance - New product revenue accounted for a double-digit percentage of total sales, with low-temperature product sales growing over 10%, surpassing overall revenue growth [4] - High-end fresh milk and the "Today's Fresh Milk Shop" both achieved double-digit growth, while the "Active Moist" series saw over 40% growth due to consumer trends favoring quality and zero sugar [4] Marketing and Digital Transformation - The company increased its advertising expenditure by 25.17% during the reporting period, focusing on high-profile marketing campaigns that connect traditional crafts with modern products [4] - Direct-to-consumer (DTC) channel revenue showed good growth, with e-commerce maintaining double-digit growth and improved profitability [5] Regional Performance - Revenue growth varied by region, with the core Southwest and East China markets growing approximately 5.09% and 6.79%, respectively, outpacing overall company growth [6] - Conversely, the North and Northwest markets experienced declines of approximately 15.81% and 1.86%, respectively, impacting overall performance [6] - The number of distributors decreased by 472, reflecting a shift towards new retail and digital transformation strategies [6] Industry Context - The overall liquid milk market showed slight declines, but low-temperature fresh milk and yogurt remained relatively stable, indicating a trend towards low-temperature products [7] - Analysts suggest that New Dairy's low-temperature strategy has been effective over the past three years, positioning it well for future growth [7]